GOCAMP!
Meet Ronnie
The goal of this camping app was to save the user time by presenting camping bundles with everything needed for a successful outdoor adventure.
Goals
-Buy all the necessary equipment in one place to take his daughter camping
Frustrations
-Busy schedule, desire to spend more time with family and less on the web searching for all the camping supplies
"Live your life like people are watching, but you don't care."
Name: Ronnie
Age: 31
Education: Working on Masters
Family: One child
Occupation: Mechanical engineer
Ronnie is a 31-year-old engineer, who has the sole responsibility of raising his 2-year-old daughter. He does not have time to shop around for camping supplies. He would love time-saving way to buy camping equipment to take his daughter on a trip.
60%
of Americans at times feel too busy to enjoy life
*according to theatlantic.com
Let me tell you a story...
Let's take a moment to acknowledge my terrifying attempt at a car
Even though the drawings are rougher than freshly cut wood full of splinters, we can polish these bad boys up...
LO-FI
In the first round of user testing, the need for more clear navigation buttons was brought to light.